Guide18 September 2026· 7 min
How much does a website really cost in 2026?
Business site, shop, bespoke: we break down the real costs to help you budget with confidence.
Read articleThe blog
Web tips and behind-the-scenes insights
Practical guides, lessons learned and answers to the questions our clients ask — written simply, without jargon.
Conversion· 5 min
Why your current website isn't converting
2 September 2026
Technology· 9 min
Astro, Next.js or Tailwind CSS: which to choose?
20 August 2026
Content· 4 min
5 photos that sell: preparing your visuals
30 July 2026
Full article
Your website in 2026: cost, conversion, technology and photos — the complete guide
How much does a website cost? Why isn't yours converting? Which technology should you choose? How do you prepare your photos? Here we answer, in detail, the four questions our clients ask most often — the same topics as our recent posts.
How much does a website really cost in 2026?
The price depends first on the goal. A simple business site starts around €790; an online shop requires more: catalogue, secure checkout, order management. The real cost drivers are bespoke design, content (copy and photos), features and maintenance. Our advice: budget your website as a three-year investment, not a one-off expense. A €1,500 site that brings you clients costs less than a free site that brings none.
Why your current website isn't converting
Three blockers come up in almost every audit. Slowness: beyond three seconds of loading, one visitor in two leaves. A vague message: if people can't tell within five seconds what you offer and for whom, they go. And a lack of trust: no reviews, no visible contact details, a dated design. The good news: all three can be fixed, often without rebuilding everything.
Which technology should you choose?
The right technology is the one that fits your project, not the fashionable one. Astro, Next.js and Tailwind CSS excel for fast, bespoke, long-lasting websites; the choice depends on your content and how hands-on you want to be. What matters is not the tool but being able to grow your site without starting over — which is why we always choose the technology after understanding your needs, never before.
Photos that sell
A good photo sells more than a beautiful paragraph. You don't need to be a photographer: natural light, a tidy background, faces and hands in action are enough. Avoid overly generic stock imagery — your clients want to see you and your work, not strangers smiling at a screen.
An effective website is neither a matter of budget nor technology, but of clarity: who you are, what you offer, how to reach you. If one of these is holding you back, let's talk — the first conversation is free and without obligation.